Zinnia — Aadhya

Zinnia

A brand identity pitch for a community supporting women through relationship transitions.

Zinnia is a community offering coaching, mediation, and support for women navigating divorce. The identity needed to feel fresh and optimistic without dismissing the weight of what these women are going through.

The name comes from a flower that symbolizes strength, endurance, and long life. The logo draws from that directly. Semicircles represent individuals, the arcs their distinct paths, and the centre point binds them together as a community. A mark about coming through something, not just going through it.

Warm terracotta over clinical blues and purples, because this brand needed to feel human.

Developed as part of a brand pitch at
SimplePlan Media.