Coquihalla
A spatial and digital icon system for a wellness retreat centre, rooted in the brand's holistic identity.
Coquihalla Mindfulness Inc. is a wellness retreat built around yogi techniques and mindful living. The brand needed a functional icon system that worked across both physical spaces and digital touchpoints.
Every icon is built on a circular base, carrying the holistic form of the logo throughout the system. The system splits into two parts: spatial icons for print and environmental use, and website icons for digital, each named and styled to reflect what Coquihalla stands for.
Deliberately minimal. The warmth comes from earthy tones and soft circular forms, not decorative complexity.
Developed during my time as a Brand Designer at SimplePlan Media.