The Design Compass

The Design Compass

A complete brand identity for an immersive graphic design museum, built from the ground up, from naming to visual system.

The Design Compass transforms graphic design into an interactive journey. Just like a compass navigates the unknown, the identity guides visitors through the ever-evolving landscape of design.

The four icons map to the four cardinal directions. Connection, Exploration, Innovation, and Education. Bold, saturated primaries because a museum about design should feel alive, not institutional.

Click here for the detailed case study.

Developed for MFA Branding Systems 24/FA, Pratt Institute.