Zella — Aadhya

Zella

A brand identity pitch for a workplace AI assistant built to enhance productivity and streamline how teams work.

Zella is a generative AI assistant for employees, built around speed, accuracy, security, and efficiency.

The logo combines two Z's. The slanted construction references swiftness, while the interlocking form creates a lock shape, nodding directly to security. The sans-serif wordmark keeps it tech-forward without feeling cold.

Dark purple with mint and lavender accents, chosen to feel premium in a space dominated by flat blues and corporate grays.

Developed as part of a brand pitch at
SimplePlan Media.