Gutly — Aadhya

Gutly

Packaging design for a gut-friendly protein powder brand built to make health feel approachable and fun.

Gutly is a gut-friendly protein powder built around one idea: healthy should feel good, not clinical.

Bold yellow, sunny radiating patterns, and chunky confident type were chosen to push against the sterile aesthetic that dominates the supplement space. Friendly, natural, caring, and fun drove every decision.

The packaging works across multiple flavors while staying cohesive. Same bold structure, different color and detail per variant, without losing the family feel.

Developed collaboratively during my time as a Brand Designer at SimplePlan Media.