Juilliard — Aadhya

Juilliard

A school that trains the world's most creative performers deserves an identity that moves the way its students do.

The redesign keeps the wordmark but reworks the letterforms from scratch. The double L's are treated as angular strokes in motion, referencing a conductor's baton or a dancer's line mid-performance.

The color palette leans into the drama of the institution. Bold, saturated, and theatrical without being literal.
Developed for MFA Typo-graphic Design 26/SP, Pratt Institute.