Millz — Aadhya

Millz

A brand identity for a new fizzy drink targeting Gen Z and millennials, developed during my internship at The Coca-Cola Company.

Millz is a bold fizzy drink built for Gen Z and millennials who want something that feels real, creative, and a little nostalgic.

The logo uses a wavy serif typeface for that throwback yet modern feel, with a floral element over the "i" adding a playful fizzy touch. Ohno Blazeface as the primary typeface, loud and confident without being aggressive.

Deep blue anchors the palette with warm beige softening it. Bold red, teal, and orange bring the energy a fizzy drink needs to live on shelf.

Developed during my internship at The Coca-Cola Company as part of my graduation project at NIFT.